“Is PR dead?” someone asked over the holidays, “no!” I shouted not realising I was using my outside voice. Public Relations is not dead but it’s changed a hell of a lot over the last ten years or so. The landscape of comms and media has evolved significantly, but the principles and practices of storytelling, engaging with audiences and merging education with entertaining content remains crucial in the digital age.
What has changed is the number of channels brands have to navigate to reach their audiences, and with a forever expanding digital landscape there are plenty of new opportunities to engage on social media, online publications, blogs and many other digital platforms. In an age where information spreads rapidly like wildfire, building and maintaining a positive brand message is more crucial than ever and PR can position you or your company’s expertise – enhancing your authority and leadership. This can be particularly important in establishing trust and credibility against fake news in a competitive market.
In a highly connected world, PR can increase your visibility and create awareness about your products, services, or causes connecting with people on a local and global scale. Whilst the tools and tactics may have evolved with technology, the core principles of building relationships, managing perceptions and strategically communicating with various stakeholders are still very much alive. However, there is no one size fits all solution, your PR needs to be flexible and adaptable.
