Digital Campaigns

A multi disciplinary approach is needed to deliver a successful digital campaign. We build a strong narrative that works across social, online and broadcast and channels that complement each other to create the greatest impact taking the consumer on a journey from consideration to purchase. These campaigns complement traditional PR and include social media, content marketing, influencer collaboration, podcasts and online events.

Social media, whether it’s Facebook, X, Instagram, TikTok and/or LinkedIn is a great place to start brand advocacy and generate the stats, insights, imagery and quotes needed to amplify a PR story that can be picked up by online media outlets and news websites. The development of posts, infographics, video and other shareable content creates visual cues to help convey the brand messages and values in an informative and entertaining way that works to build brand warmth.

Virtual events can attract global audiences and further your reach, whilst polls, quizzes and live videos encourage participation and sharing and often elicit first hand feedback. We integrate SEO strategies into digital PR campaigns to ensure the content is discoverable and improves the brand online visibility and ranking. Assets can also be disseminated to existing customers and stakeholders via CRM to keep them up to date with news and activity to maintain those relationships.

We know our consumer’s shopping habits take them from browsing desktops to handheld devices, so all our campaigns ensure assets are optimised to work across all platforms with bespoke edits and cut downs to ensure a positive user experience.

Digital campaigns in PR offer the advantage of immediacy, interactivity and the ability to reach a global audience. They are designed to adapt to the rapidly evolving digital landscape and leverage online channels to create a more dynamic and engaging communication strategy.