Embarking on a new work relationship is always going to be a big decision, and choosing the right PR agency is crucial for the success of many businesses and brands. Whilst there is a whole big list of things to consider, chemistry is crucial, working with the right people that you can foster the best relationships with, those who can clearly see your vision and are willing to join you on your journey matching your passion, enthusiasm and commitment is vital. So whilst you scan a company’s credentials to identify a good fit, match their experience with your industry and trawl through online testimonials consider a VC or meeting as a great way to see it there is good cultural fit. A good agency will value hearing first hand your ambitions and goals. A good agency will take the time to understand your business and have a genuine interest in what you do, to have a clear understanding of your values and objectives.
Creativity and innovation is at the heart of successful PR campaigns and whilst it can be a race to keep up with the latest trends and technologies, PR is always about meeting a challenge head on. An agency’s existing client relationships are always a good indicator of how they work, building lasting relationships demonstrates loyalty and having dedicated teams and team members allows you to build and maintain trust and rapport. Listen to your gut, judge a book by its cover, meet the people who will represent you and your business and listen to both your heart and your head.
